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A nation of animal lovers

A common tactic used in advertising products and services to tug on the emotions of viewers is using children. But is that the thing of the past?Read more ›

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Tuning up and tune in: NBA

Every year the NBA have increasingly high pressures to top their previous years festive campaign. Similar to Coca Cola in fact.Read more ›

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The magic of flying with BA

British airways soars through with their latest campaign Magic of flying. The unsuspecting ad most certainly ticks simplistic creativity off on its list, along with World first. The novelty of the ad,...

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Christmas adverts are everywhere!

Now we have come to the time of the year when we are completely saturated with Christmas tides! Commercially it’s everywhere! When you walk into a shop, it’s decorated with Santa’s and Tinsel and your...

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Seeking a ‘real business advantage’? Look no further

This advert really did catch my attention. I must admit, I usually press mute till the 5 seconds are up to ‘skip ad’ to watch what I intended whilst on YouTube. But this was a turn in events. Not...

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Let’s rewrite the rules: Always

In your mind, picture yourself running like a girl...Read more ›

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